* your competitor just got a bad review lol* there's a trending topic you could actually weigh in on* someone mentioned you on bluesky (nice)* local news story = content opportunity* that thing you care about is trending* new review just dropped* your industry is having a moment* your competitor just got a bad review lol* there's a trending topic you could actually weigh in on* someone mentioned you on bluesky (nice)* local news story = content opportunity* that thing you care about is trending* new review just dropped* your industry is having a moment
You Seeing This?
Live
CH. 01

okay so basically
we tell you what to say

You know how the internet is constantly happening? And you're supposed to "engage" and "be relevant" and "have a social presence"?

But figuring out WHAT to say about WHICH thing is its own full-time job?

We watch the news, reviews, and trends. Figure out what actually matters to you. And then draft posts in your voice that you can steal, tweak, and post.

(we will literally never spam you. that would be so embarrassing for us.)

here's the thing nobody says out loud

There are literally infinite tools for watching the internet. News aggregators. Social listening platforms. Review dashboards. Trend trackers. RSS readers if you're that person.

Cool. So now you have 47 tabs open and you still have to:

  • Figure out if any of it matters
  • Decide if you should say something
  • Come up with what to actually say
  • Wonder if you sound weird
  • Give up and close all 47 tabs

The monitoring isn't the hard part. Knowing what to do with it is.

That's the part we do.

the goods

(aka what we actually do)

Posts drafted in YOUR voice

Not 'here's some news.' Here's the news + 'here's what you could say about it.' AI writes 2-3 options per story. In your tone. With your themes.

(the drafts are a starting point, not a replacement for your brain)

We tell you what's worth your time

Every story gets triaged: HOT = post today, WORTH IT = whenever, SKIP = we saw it so you don't have to. We also tell you WHY to skip things.

(you're not just getting a feed. you're getting judgment.)

The three-circle sweet spot

When what YOU want to say, what CUSTOMERS care about, and what's TRENDING all overlap? That's when your post actually lands. We show you when that's happening.

(like a weather radar for 'should I post today')

Reviews, news, social - one place

We pull your reviews from Google, Yelp, wherever. Scan local news, industry news, Reddit, Bluesky. Filter it through YOUR keywords, YOUR location, YOUR competitors. You get one feed, not 47 tabs.

(signal, not firehose)

the nerdy bit

(but quick)

  1. You tell us what you care about

    Your location. Your industry. Your competitors. Topics you want to track.

  2. We scan everything, constantly

    News, reviews, social mentions, trending topics. All of it.

  3. AI does a first pass

    "Is this relevant? Is it timely? Is it worth posting about?" Most stuff gets filtered out here. You're welcome.

  4. AI drafts takes for the good stuff

    2-3 post options per story. In your voice. With your themes.

  5. You get a daily heads up

    Email or dashboard. "Here's what happened. Here's what to say. Here's what to skip."

  6. You copy, tweak, post

    Or don't. We're not your mom. But if you want to post, you're not starting from a blank screen.

the three-circle thing

finding your moment

Here's when you should actually post:

Circle 1: What YOU want to talk about (your message, your themes)

Circle 2: What your CUSTOMERS care about (reviews, feedback, questions)

Circle 3: What's TRENDING (news, hashtags, moments)

When all three overlap? That's the sweet spot. That's when your post actually lands.

You + Trendingjump in with a take
Customers + Trendingaddress the moment
All threethe sweet spot (rare, high value)
A Venn diagram with three overlapping circles representing Your Voice, Customer Feedback, and Trending Topics. The center where all three overlap is highlighted as the sweet spot for posting.YOUCUSTOMERSTRENDING!!!
who's this for

people who'd rather be doing literally anything else

If you've ever stared at a blank tweet box wondering what to say, or missed a news cycle because you were busy doing your actual job... hey. We see you.

Small brands with no social media person

Restaurants. Coffee shops. Local services. Retail. Anyone who occasionally gets reviewed on the internet and knows they should "be online" but also has, like, a business to run.

"I just want to know if someone's mad at me and what to say when something cool happens in my industry."

Political campaigns that are understaffed (so, all of them)

Local races. State legislature. School board. Anyone running against someone with more money and more staff. You need to stay relevant without going viral for the wrong reasons.

"Did something happen today that I should have an opinion about?"

sneak peek

what a daily heads up looks like

(names changed to protect the innocent)

Today's Heads Up
HotLocal News

City Council votes to expand outdoor dining permits

This directly affects you. Might be worth celebrating publicly.

"Big news for [Your City] restaurants! Thrilled to see the council supporting local businesses. More outdoor seating = more chances to see your lovely faces."

Copy this take
Sweet SpotTrending + Your Topic

#ShopLocal trending in your city + you just got a good review

This is the moment. Local hashtag + recent positive review + you're a local business = perfect storm.

"Hey [City]! Feeling the #ShopLocal love today. Thanks to [reviewer] for the kind words this week - you made our whole team's day. Come see us!"

Copy this take
ReviewGoogle - 4 stars

"Great food but the wait was crazy long on Saturday..."

3 reviews this week - Avg 4.2 stars - "wait time" mentioned 2x

SkipNational News

"Major earthquake in [distant country]"

Why we're skipping this: Tragic, but commenting on international disasters when you're a local coffee shop feels opportunistic. Unless you're doing a fundraiser, sit this one out.

that's it. go run your business. we'll holler if anything changes.

wanna try it?

We're letting people in slowly because we're still building and also we want to seem exclusive (is that weird to admit? whatever.)

Drop your email. We'll holler when there's room.

seriously though, no spam. we have a whole brand thing about not being annoying. spamming you would be very off-brand.